MIZZOU - WOMEN IN MEDIA

What do you really, really want?

Quality education for all girls.

To end child marriage.

Equal pay for equal work.

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Those were a few of the desires shared in Project Everyone’s new campaign that encourages young women to share what they really want.

The Spice Girls’ hit single “Wannabe” was repurposed to generate a conversation about the United Nations’ 17 Sustainable Development Goals. Also known as the Global Goals, they aim to end gender equality, ensure equal access to education, combat climate change and more by 2030.

Shedding the 90s aesthetic of the original song, Project Everyone’s video features girls all across the globe and prominent female figures such as Sri Lankan Miss Universe winner and actress Jacqueline Fernandez and South African rapper GiGi Lamayne.

The video ends with a call to action: for you to share what you really want on social media with a picture and the hashtag, “#WhatIReallyWant.” Project Everyone will then take the pictures to the UN’s conference in September.

“Girls and women are disproportionately affected by these challenges and are key to building resilient communities to withstand them. That’s why we need to ensure World Leaders and the Secretary General of the United Nations listen to the voices of girls and women and put them first in policies and plans,” the Global Goals website says.

Original Spice Girl Victoria Beckham, English actress Amanda Abbington and beauty vlogger Tanya Burr have already shared their goals on Twitter.

 

The campaign emphasizes the power of a collective voice and gives women and young girls a means to share what issues are important to them, rather than having others dictate what those issues are.

Other recent projects have also emphasized the power of young girls’ voices.

The Southern Girls Project was recently introduced as a partnership between AL.com and NOLA.com in an effort to share the stories of southern girls across the country.

“Why girls? Why the South?  Because we live here. Because we love them. Because you have one in your life. Because the challenges are too high,” the Alabama News website explains.

In addition, the Student Press Law Center just announced its inaugural class of Active Voice fellows, five young college women across the country, who will work on free speech projects aimed at augmenting the voices of female high school journalists.

Whether through social media or high school journalism classes, young women are commandeering platforms to make their voices heard and create social change.

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